We all wear multiple hats as PR professionals. Thinking about adding some new “roles” to your resume to show off your experience? Here are some to consider (and to be taken lightly):

• Therapist

Hand-holding just comes with the territory. Whether it be calming a client down about a less-than-glowing article written about his or her company, or consoling a stressed out co-worker, we give our fair share of “therapy.” I joke that I should have double majored in PR and psychology.

• Janitor

We clean up the mess. When things go awry and no one can keep it together, PR professionals are there to clean up after whatever has gone wrong. Continue reading →