Tag Archives: health

Are Mobile Health Apps the Answer?

An estimated 500 million people worldwide are expected to be using mobile healthcare applications by 2015. As of November 2010, there were nearly 17,000 health apps available in major app stores, with 57% aimed at consumers rather than healthcare professionals (HCPs).

So what does this mean?

Basically, if you design a mobile app that doesn’t just push information and that patients find valuable they can become a key component in patient education and compliance.

Unfortunately, there is no connection between the gold standard of public health recommendations/guidelines and these apps.  Continue reading

Can Crisco Go Virgin?

an oil bottleIn recent months I’ve become very interested in all things branding. It takes blood, sweat, and tears to build a brand’s reputation and even more to maintain it. I’ve recently noticed the amount of people who choose to use popular brand names synonymously with the common nouns or verbs. For example  Kleenex: tissue. Google: look up. Levi’s: blue jeans. Dockers: khaki’s. Now, I’m saving the legality and pros and cons on this for a later post, but what I want to know is what happens when a brand’s name is used negatively, like Crisco. Continue reading