We’ve all heard of the “good karma” e-mail. “Hi. This is So-And-So and I see you’ve recently been writing on topics X, Y and Z. I have clients in a number of related areas who might be able to serve as a source for you. Please let me know if I can ever be of any help…”
I love good karma e-mails. No pitching. No berating. Just an “I’m here to help.”
My co-workers and I like to take this to a new level. We are huge believers in helping journalists even when we hand them an expert who is not our client. We hold our relationships with journalists in very high regard. Continue reading