Tag Archives: responsiveness

Wha!? PR people who don’t answer the phone??


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memo with urgent messageWe’ve all heard of the “good karma” e-mail. “Hi. This is So-And-So and I see you’ve recently been writing on topics X, Y and Z. I have clients in a number of related areas who might be able to serve as a source for you. Please let me know if I can ever be of any help…”

I love good karma e-mails. No pitching. No berating. Just an “I’m here to help.”

My co-workers and I like to take this to a new level. We are huge believers in helping journalists even when we hand them an expert who is not our client. We hold our relationships with journalists in very high regard. Continue reading

Every Flack’s Dream Client


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Children 2As public relations professionals, we work in a service-based industry.  Our clients hire us, pay us, and expect us to provide them with results.  What those specific results are, is of course part of a larger plan which is discussed between a company and their agency.  The PR team works hard and provides the client with frequent updates while they go along their daily business.  Perfect, terrific, wonderful, right?  Unfortunately, not always.

What many clients fail to realize is that PR, while certainly a service-based profession, is very much a two-way street.   Continue reading