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As public relations professionals, we work in a service-based industry. Our clients hire us, pay us, and expect us to provide them with results. What those specific results are, is of course part of a larger plan which is discussed between a company and their agency. The PR team works hard and provides the client with frequent updates while they go along their daily business. Perfect, terrific, wonderful, right? Unfortunately, not always.
What many clients fail to realize is that PR, while certainly a service-based profession, is very much a two-way street. Continue reading