I hope you don’t mind, but I’m going to be blunt. Social media isn’t about listening. No one cares about listening. I wrote a post earlier where I said customers don’t care if brands are listening. It’s true, we don’t. You know who else doesn’t care about listening? The person who signs your paycheck. The head honcho, the big wig, the (wo)man upstairs. However you want to phrase it, the decision makers don’t care about listening. So why are you still using “listening” as a reason to invest in social media?

I’ve spent the past 5 years of my professional career on the corporate side of things. To make things worse, it’s been in the financial space (I know, we’re greedy bankers, we caused the crisis. I’ve been called a lot of bad names, don’t worry). So maybe it’s the “business” in me, but let’s face it, the only thing that matters…it’s green and hopefully in large denominations. Continue reading →