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I’ve seen a lot of changes happen when it comes to social media and public relations – how the two fit together, and where they fit within a company’s organizational structure, has changed over the years. A few years ago, when I was agency-side, I witnessed firsthand the struggle between creative shops, interactive agencies, and public relations agencies to win social media accounts.
Since then, social media has grown exponentially. In that growth and wide acceptance, it’s been carved into pieces – content, software and creative.
PR pros have won the content battle. But creative resources from an in-house designer or creative team are essential. Today’s social networks are becoming more and more visual and without the help of a great design team, your initiatives aren’t going to be as successful. Continue reading