In the rush to get every consumer eyeball on their site, we are starting to see more instances of companies that are willing to align themselves with not so great people/vapid stars in order to boost their own Web presence/SEO. I won’t go into too many specifics here because we all know of some company that has done this, but I’ll be frank here: An attempt by companies to align/partner with  wanna-be celebrities that have terrible reputations or utilize shady social media marketing opportunism practices purely to build Web traffic and SEO for their company is NOT a strategy. Continue reading →