Tag Archives: Marketing Week

The Brand Minders

Aside from the hoopla over the Royal Wedding, one thing was pretty evident last week: big international events often bring out the worst in brand marketing.

From silly tie-ins like Royal Wedding sliding doors from Spaceslide.co.uk (Hey, you never know when you need to see Wills and Kate’s smiling faces while walking in and out of a room!) to the utterly ridiculous £500 pizza from Papa John’s made to look like the happy couple to constant debates about whether Kate’s dress would be a boon for fashion PR, marketers were out in full force last week trying to hock just about anything that could possibly … just maybe … be connected to the Royal Wedding.

All of which left many annoyed and ready for the whole show to finally come to an end.

Thus, two recent op-eds in MarketingWeek could not have come at a better time. While neither dealt directly with the marketing/Royal Wedding mashup, each made its point plainly clear: brands need to be especially careful when trying to tap into the cultural zeitgeist of the moment or teaming up with potential partners. Continue reading

Stop the Silly Social Media Ownership Battles

Much fuss has been made in various marketing, PR and advertising circles about the supposed “death” of traditional media and marketing. They were to have become a sort of vestigal organ of the new-wave social and digital marketing scene. 

As reality would have it, things haven’t quite worked out that way. Whether it’s continuing reports of traditional media – such as newspapers and TV – feeding much of the content we consume via social media, or collaborative efforts on behalf of competing marketers to increase their power, today’s marketing scene is more about the vast opportunities now available because of digital opening new doors, rather than who is winning which battles and how.

At least, that’s how it should be. Continue reading