The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Continue reading
Tag Archives: who owns social media
Stop the Silly Social Media Ownership Battles
Much fuss has been made in various marketing, PR and advertising circles about the supposed “death” of traditional media and marketing. They were to have become a sort of vestigal organ of the new-wave social and digital marketing scene.
As reality would have it, things haven’t quite worked out that way. Whether it’s continuing reports of traditional media – such as newspapers and TV – feeding much of the content we consume via social media, or collaborative efforts on behalf of competing marketers to increase their power, today’s marketing scene is more about the vast opportunities now available because of digital opening new doors, rather than who is winning which battles and how.
At least, that’s how it should be. Continue reading