The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Continue reading
What happened with Travis Wright and the Kansas City Chiefs on Twitter earlier this week was nothing less than a classic example of a brand’s social media misstep. And, as these things do, the story quickly went viral. And while I abhor “lessons from” posts, as I watched this unfold and the conversation that ensued, there was just no way around the word, so deal with it. Continue reading
I gave a presentation called Connectivity: Empowering You, Empowering Your Career a few weeks ago to the PRSSA organization at the University of Kansas. My advice: getting a job in PR is all about understanding the power of connectivity, for sure. But it’s also about understanding marketing and the role of the Internet in business today.
Since many of the readers here are at the early stages in their careers and/or looking for jobs, either in the Public Relations field, in Marketing or as Social Media Community Managers, I thought the things shared to the PRSSA group might be interesting. Continue reading