Tag Archives: social media crisis plan

Lessons From Kansas City Chiefs Social Media Blunder

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kansas city chiefs twitterWhat happened with Travis Wright and the Kansas City Chiefs on Twitter earlier this week was nothing less than a classic example of a brand’s social media misstep. And, as these things do, the story quickly went viral. And while I abhor “lessons from” posts, as I watched this unfold and the conversation that ensued, there was just no way around the word, so deal with it. Continue reading

A Social Media Crisis Plan. Yes, You Need One

EMERGENCY © by Chris.Violette

If you don’t already have a plan that outlines how you’ll handle a social media crisis, consider this your wake-up call–and something you should put on your to-do list today. As you create a Social Media Crisis Plan, it’s a good idea to look at your PR crisis communication plan and develop a similar plan for social media outlets. Don’t wait until a crisis happens in the social media space to create a plan for dealing with it — when you least expect it, it will happen. Continue reading