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Tag Archives: why pr pros shouldn’t manage social media

Shelly Kramer

Who Owns Social: Everyone. Period.

January 9, 2013 Shelly Kramer 1 Comment

The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Continue reading →

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