Tag Archives: nfp

PR Advice for Nonprofits: Help! No One Wants to Talk About Us

Young woman interviewing senior man, close upWhile some nonprofit organizations — like American Cancer Society or Make-a-Wish — generate a lot of publicity and online chatter, many others struggle to spark meaningful conversations. As a society, we’re uncomfortable talking about certain topics (e.g., child molestation, addiction as a disease). Organizations focused on such causes face an uphill battle. It’s easy to see how the silent treatment can cause significant challenges: A lack of dialogue can result in  a lack of awareness … which can lead to a lack of funding and an inability to deliver the necessary services. It’s a vicious cycle.

Understanding that it’s a challenge isn’t enough though. A nonprofit communicator recently posed this question to me, “Our subject isn’t ‘warm and fuzzy,’ so it’s hard for us to get media attention or initiate online conversations. How can we communicate our message to community leaders (many of whom play a key role in funding decisions)?” Continue reading

Advice for Nonprofits: Ask and You Shall Receive

Technology Concepts 1As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other groups have similar questions, which is why I’m excited to start this new PRBC series, which aims to answer nonprofits’ most burning questions.

Question: I’m having trouble establishing tangible goals & objectives in regards to media measurement for my non-profit organization. I’ve gotten stories placed in the paper or on local tv & radio stations in the past, but that was reactive, nothing strategically planned. Any advice? Continue reading