As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other groups have similar questions, which is why I’m excited to start this new PRBC series, which aims to answer nonprofits’ most burning questions.
Question: I’m having trouble establishing tangible goals & objectives in regards to media measurement for my non-profit organization. I’ve gotten stories placed in the paper or on local tv & radio stations in the past, but that was reactive, nothing strategically planned. Any advice? Continue reading
Tag Archives: non profit
12for12K hits the ground running in 2010
The folks over at 12for12K, which strives to change the world through social media and which has been mentioned here, in one manner or another, over the last few months certainly have their hands full only 15 days into the new year.
Following the massive earthquake that hit Haiti in recent days the group partnered with Hope for Haiti to raise funds for the relief effort.
So far the 12for12K-ers have raised $4,160, but there’s an anonymous blogger who will donate $1,000 if the group reaches $7,000 by Sunday.
To further up the ante, 12for12K supporter and professor/entrepreneur Amelia Maness-Gilliland will donate 100% of all sales from the first five people to buy her Resume packages – details here.
Additionally, Mr. Danny Brown (12for12K founder) himself and some other folks may be offering social media audits at a reduced price with all fees going to the charity and there may be some Headway theme magic in the works.
As it stands the group needs under $3,000, less than $1,000 per day to hit the $7,000 mark. Let’s make it a happy Friday, great weekend, and let’s work on making this anonymous blogger $1,000 poorer.