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When the Columbia Journalism Review and ProPublica examined the growing value of public relations and its relationship with journalism, the scope of the piece, and the reaction it received from the journalism community were fairly predictable. A rousing chorus of “PR has too much influence” over [fill in the blank] seemed to fill the comments of both CJR.org and ProPublica’s website.
This notion was further advanced in July when New York Times Public Editor Arthur Brisbane explored the role of public relations professionals working with journalists in a blog post titled “PR Professionals: Bane or Boon?”
The underlying sentiment in both seems to be that as journalism continues to shed thousands of its craftsmen, while public relations grows rapidly — both in stature and the number of practitioners — there is an overt level of influence being exerted by the latter over the former. And the world is just bad because of that. Continue reading