It’s no secret PR professionals have an unhealthy relationship with Twitter. Despite the existence of countless other social networking platforms, including Facebook (which actually has much higher numbers than Twitter), people working in PR seem to naturally gravitate towards the micro-blogging service more than anything else. We give out our Twitter handles at networking events and print them on our business cards, which is especially interesting considering LinkedIn is probably the most professional social media platform out there. However, professionalism doesn’t have everything to do with it- Twitter is as much for creating friendships as it is for forming business relationships. So why are all of us flacks such hopeless (and I mean hopeless) Twitter fiends? Continue reading →