Throughout your career as a PR professional at an agency, you will always have clients that you love and clients that you hate.  Ones that have a product or service that you feel really passionate about and love promoting, and some that make you scratch your head and say “How are they still in business?”  Regardless of how you feel towards your clients, your job is first and foremost to help them. It’s important to put aside any personal feelings and do the best you can- it will only help you in the long run through the experience you’ll gain and the reputation you’ll gain at your agency.

That being said, doesn’t a company who is looking to actually become a “client” have a certain responsibility as well? Continue reading →