When I read PR Week’s Industry backs controversial campaign aimed at cutting PR spam, posted on January 29, I had a #HeadHitsDesk moment. This battle, this debate, this controversy will never end, will it?

To sum up this piece by Gemma O’Reilly, a number of PR professionals have endorsed a campaign to end the spamming of journalists. My first thought? Kiss-ups. If you really want to do your part in not spamming journalists, don’t do it yourself or put outrageous demands on your lower-level staff to land an unattainable number of media placements (note: this is not me accusing any of those PR people backing this initiative. I have no idea how they individually operate themselves, their businesses or their staff. Rather this is a call to all PR pros.) Continue reading →