Tag Archives: salesmanship

Drop the Salesman Mentality


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I love PR. I really do. Yet, as much as I enjoy working in PR, there are definitely some parts of the business that concern me, and frankly have me worried about the state of the business in the future. One of those areas is how some in PR seemingly view their jobs with a saleperson’s mentality.

That whole, “Hey journalist, buy into this idea NOW! You gotta jump on this now, because I’m going to go after the next living soul I can find who will listen to my spin!” Or my personal favorite: “You owe me big for this hit.”

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Drop the Salesman Mentality


Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /homepages/0/d104357061/htdocs/prbc/wp-content/plugins/ultimate_ga.php on line 524
I love PR. I really do. Yet, as much as I enjoy working in PR, there are definitely some parts of the business that concern me, and frankly have me worried about the state of the business in the future. One of those areas is how some in PR seemingly view their jobs with a saleperson’s mentality.

That whole, “Hey journalist, buy into this idea NOW! You gotta jump on this now, because I’m going to go after the next living soul I can find who will listen to my spin!” Or my personal favorite: “You owe me big for this hit.”

Continue reading