Before I started my business, I thought PR was about getting press. Period. A bunch of my friends are entrepreneurs, and they hire PR agencies to convince journalists and bloggers to write about them, TV shows to feature them, and twitterers to tweet about them. Some of these friends have entirely separate crews to handle their publicity (but isn’t that part of the whole PR thing?). So I sat down and asked some of my most successful small-biz owner friends what they pay for these services. And I about died. Since I’m running a start-up, my PR budget is exactly zero. As I mentioned in my first post, it was about then I decided I’d do this PR thing myself.