Tag Archives: social media crisis management

McDonald’s McBombs: Latest Brand Brouhaha is a Dog


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Kansas City radio listeners had a front-row seat to a recent McDonald’s advertising gaffe set afire by social media. An ad introducing the fast-food giant’s new Chicken McBites not only didn’t work; it resulted in a vocal backlash against the company.

The radio ad, which aired for several days in the Kansas City market, read like this: Continue reading