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Today we have a special guest cross-post from Stephanie Azzarone, founder and president of Child’s Play Communications.
This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring toy companies and mom bloggers.
Speakers included Barb Rentschler (Chief Marketing Office, K’NEX),
What made this presentation successful was that it presented perspectives from marketers on the one hand and bloggers on the other. I thought I would share a few highlights here: Continue reading