Tag Archives: marketers

PR Pro’s New Title: Content Marketers


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Is it me or is PR not actually evolving and instead completely disappearing?

It’s safe to say that you can start calling all PR people “marketers.” Why? We’re all about marketing strategy now; we’re not just relating to publics but trying to learn how people tick, how they’ll be moved to purchase or pass along something – based on research and continuous analysis found in deep dives into social networks and by reading a vast amount of blog posts on the topic. The practice of PR has traditionally been built upon persuasion, but persuasion isn’t accurate.  Continue reading

Welcome to Our World


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Checklist and pencilDuring the #prbc Ragan panel, I brought up the point that the line between a blogger and marketer will continue to blur, and you will start to see more bloggers taking a stab at becoming publicists/marketers.

As this trend continues – which I have a feeling it will – everyone is going to have an opinion on the subject. Can bloggers be publicists? Should companies stick with PR firms?

I’m not saying that bloggers shouldn’t be marketers or they can’t be publicists, but I do think a select few might need some insight. So, what’s the reality you may ask? Well, being a publicist/marketer isn’t as easy as it looks. Continue reading

Going to the Darkside: A Flack Turns Marketer


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low angle view of two fists collidingA few weeks ago, I began a new position. It’s a wonderful opportunity to be innovative and creative, to work with fantastic properties and develop social media strategies. It’s a dream come true for a flack like me.

One tiny thing. I’m not in the PR or publicity department. I’m on the marketing team.

I’ve gone over to the Darkside, guys. Red lightsaber and all. Continue reading

From the Toy Fair Frontlines


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Today we have a special guest cross-post from Stephanie Azzarone, founder and president of Child’s Play Communications.

This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring toy companies and mom bloggers.

Speakers included Barb Rentschler (Chief Marketing Office, K’NEX),

Dell Monson (Senior Director of Marketing, Hidden City Games), Kimberly Coleman (Blogger, Mom in the City) and Melissa Chapman (Blogger, Real Moms Guide, Kids in the City, WCBS-TV).

What made this presentation successful was that it presented perspectives from marketers on the one hand and bloggers on the other. I thought I would share a few highlights here: Continue reading

Your Copy Sucks: Stealing is Uncool


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Thief Stealing Wallet from Womans PurseWow. Guys. Did we really need to sit down and talk about how you probably shouldn’t steal? Man, I guess we do.

So here it goes: when you steal words, pictures, or ideas from other people, especially people who live in the constantly well-documented world of the blogosphere, you’re not being cool. Continue reading

The Ascent of Earned Media


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Brands and marketers are rapidly leaving the orbit of “paid media” dominance and entering the gravitational pull of the age of “earned” and “social media.” But first a definition, compliments of Wikipedia:

Continue reading