Tag Archives: marketers

PR Pro’s New Title: Content Marketers

Is it me or is PR not actually evolving and instead completely disappearing?

It’s safe to say that you can start calling all PR people “marketers.” Why? We’re all about marketing strategy now; we’re not just relating to publics but trying to learn how people tick, how they’ll be moved to purchase or pass along something – based on research and continuous analysis found in deep dives into social networks and by reading a vast amount of blog posts on the topic. The practice of PR has traditionally been built upon persuasion, but persuasion isn’t accurate.  Continue reading

Welcome to Our World

Checklist and pencilDuring the #prbc Ragan panel, I brought up the point that the line between a blogger and marketer will continue to blur, and you will start to see more bloggers taking a stab at becoming publicists/marketers.

As this trend continues – which I have a feeling it will – everyone is going to have an opinion on the subject. Can bloggers be publicists? Should companies stick with PR firms?

I’m not saying that bloggers shouldn’t be marketers or they can’t be publicists, but I do think a select few might need some insight. So, what’s the reality you may ask? Well, being a publicist/marketer isn’t as easy as it looks. Continue reading

Going to the Darkside: A Flack Turns Marketer

low angle view of two fists collidingA few weeks ago, I began a new position. It’s a wonderful opportunity to be innovative and creative, to work with fantastic properties and develop social media strategies. It’s a dream come true for a flack like me.

One tiny thing. I’m not in the PR or publicity department. I’m on the marketing team.

I’ve gone over to the Darkside, guys. Red lightsaber and all. Continue reading

From the Toy Fair Frontlines

Today we have a special guest cross-post from Stephanie Azzarone, founder and president of Child’s Play Communications.

This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring toy companies and mom bloggers.

Speakers included Barb Rentschler (Chief Marketing Office, K’NEX),

Dell Monson (Senior Director of Marketing, Hidden City Games), Kimberly Coleman (Blogger, Mom in the City) and Melissa Chapman (Blogger, Real Moms Guide, Kids in the City, WCBS-TV).

What made this presentation successful was that it presented perspectives from marketers on the one hand and bloggers on the other. I thought I would share a few highlights here: Continue reading