I’m talking about Twitter here, people. Your follower count does matter. Admit it – it’s addicting and you want more.

In a recent post by Mack Collier titled “The fast food approach to social media,” he stated:

Getting 5,000 fans on a Facebook fan page is NOT a social media strategy. Getting 200 followers on Twitter is NOT a social media strategy. Facebook and Twitter are tactics used to execute a social media strategy, getting on Facebook and Twitter is not a social media strategy.

Mack worries that a shady agency or consultant will take any willing candidate who just wants a lot of followers and wants them now and that many assume follower and friend counts on Twitter and Facebook are the metrics to determine a successful social media strategy. Continue reading →