A few days ago a minor firestorm brewed over the importance of your (whether that’s you, your brand, your company, etc.) follower count over at Kate’s post. Everyone providing commentary had valuable input (in my opinion) and certainly each has a different goal, or at the very least different way of approaching the issue. One even found great pleasure at the hypothetical situation that an account would have more followers outside its target audience than inside of it because then at least there’d be confirmation you (or the account) was in-fact doing something right.
All of these conversations centered on how many followers the account itself has. There is another factor to consider in this formula to determine reach — How many people are your followers following? Yes, I’m serious. We’re talking TweetDilution people. Continue reading →
Even though I know better than to wonder why my follower count is what it is, and I’ve come to let it rise and fall on its own accord, I couldn’t help but be a bit irked by its vacillation between 699 and 700 multiple times over the course of just one afternoon. Was it something I tweeted? Something I hadn’t tweeted? In the end who knows and who cares. That said, it’s still fairly annoying, especially to someone who dislikes odd numbers.
Getting 5,000 fans on a Facebook fan page is NOT a social media strategy. Getting 200 followers on Twitter is NOT a social media strategy. Facebook and Twitter are tactics used to execute a social media strategy, getting on Facebook and Twitter is not a social media strategy.
Mack worries that a shady agency or consultant will take any willing candidate who just wants a lot of followers and wants them now and that many assume follower and friend counts on Twitter and Facebook are the metrics to determine a successful social media strategy. Continue reading →