Remember when every blog post and article in AdAge and Mashable was about how great Twitter was for marketers? That seems so 2009, doesn’t it? When was the last time you read a big story on how Twitter is grabbing marketers’ attentions and clients’ interests?

It’s just not happening much anymore. And, as we all know, if something is hot in marketing, we’ll talk it up endlessly, analyze its benefits and potential downfalls and examine every little nook and cranny of what makes something the current/next big thing.

And yet none of that is happening around Twitter. At least not on the scale it was six months ago, and certainly not on the scale of Facebook. Continue reading →