If content is king, then it’s about time we crown collaboration the queen.
By now, we all understand the value of quality content — in terms of SEO, traffic, engagement, readability, and so on. But, only recently have PR people begun to rethink our uber-competitive nature. And, we’re discovering that working together leads to better results for our clients.
For example: How many of you have seen a HARO query, and thought “Hey, that would be a perfect fit for X.” If X is another PR person, technically they’re a competitor. I don’t know about you, but when I first started my career, I never would have shared a lead with a competing agency. But, now I don’t think twice about giving someone a heads up if I see a HARO that might be relevent to them or their clients. If nothing else, it’s good karma, right? Continue reading