Archive for December 22, 2009
Think Like an Entrepreneur
Here’s my vision of what is one small component of what makes up a great PR professional: entrepreneurial spirit.
To me, entrepreneurial spirit is vital to making it in this business. An entrepreneur is a fighter. He is someone who is always looking one—or two—steps ahead of both the competition and his peers, and is actively finding a way to make the often difficult and impossible happen. And with flair. And gumption. And great success. Read the rest of this entry »
Managing Agency Expectations
Throughout your career as a PR professional at an agency, you will always have clients that you love and clients that you hate. Ones that have a product or service that you feel really passionate about and love promoting, and some that make you scratch your head and say “How are they still in business?” Regardless of how you feel towards your clients, your job is first and foremost to help them. It’s important to put aside any personal feelings and do the best you can- it will only help you in the long run through the experience you’ll gain and the reputation you’ll gain at your agency.
That being said, doesn’t a company who is looking to actually become a “client” have a certain responsibility as well? Read the rest of this entry »
