We all have opinions. Hell, those opinions, and its cousin – counsel – are a major part of what we as communications and brand management professionals are sought out and paid for. But at a certain point, no matter how great we think our opinions, ideas and strategies/tactics are, once the ideas are all out on the table, and our clients (or potential clients) and bosses have had a chance to mull them over, that’s when the really hard work begins. That’s when it’s time to compromise.
And listen. And not get all bent out of shape when someone questions your motives or puts it right out there and says they just don’t like/get your concept or proposal. That can be a tough thing to accept, I’m learning. And yet, it’s actually quite a relief. It means we don’t always have to be perfect, and not all of our ideas have to be world-changing, save-the-planet and/or the-next-greatest-thing.
It means we listen a little harder in 2010 and relinquish the silly “guru” and “expert” tags from our bios and Twitter intros and just listen to people’s needs. The economy may still be sour, but at the end of the day, there is still a great need for tons of companies, non-profits and organizations to cut through the clutter and make 2010 a hell of a lot better than 2009.
Our job is to continue to give our opinions and stellar counsel and don’t get too bent out of shape because the new year is sure to present just as many questions as the past 12 months.
- 30 June 2014 : Power to the People
- 16 June 2014 : A Study In Compassionate Communications
- 20 May 2014 : Spin Doesn’t Suck- A PRBC Book Review
- 13 May 2014 : Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem
- 24 April 2014 : The 10 Commandments of Press Release Writing