Archive for May 4, 2010
Not “just a PR professional”
We all wear multiple hats as PR professionals. Thinking about adding some new “roles” to your resume to show off your experience? Here are some to consider (and to be taken lightly):
- Therapist
Hand-holding just comes with the territory. Whether it be calming a client down about a less-than-glowing article written about his or her company, or consoling a stressed out co-worker, we give our fair share of “therapy.” I joke that I should have double majored in PR and psychology.
- Janitor
We clean up the mess. When things go awry and no one can keep it together, PR professionals are there to clean up after whatever has gone wrong. Read the rest of this entry »
The Never-Ending Internal/External Review Process
As communicators, we work with many different parties. From the marketing team, to C-level executives, the legal team and a whole slew of other internal and external parties, our days and activities can often be filled with balancing a series of discussions, hopes and wishes with a slew of people.
But at a certain point, after many meetings and conversations, we are tasked with writing that next big news release, or a big speech for our CEO or developing our company’s core brand messaging, and that’s where our big work really kicks in: the often never-ending internal/external review process. Read the rest of this entry »
