PRBreakfastClub

She's the one in the middle

One of the best examples of the power of social media was the campaign to get Betty White on Saturday Night Live. How awesome is that that millions of people found a page on Facebook and decided to become a fan of it (or, “like” it), ultimately resulting in Betty White hosting Saturday Night Live? I’m pretty sure no one imagined that something like this could happen, but producers (Lorne Michaels and company) actually listened to what the millions of people were saying. So the masses did it – social media got Betty White on Saturday Night Live, but was it the right person to waste a campaign on? Read the rest of this entry »

Some of you may have noticed that my Twitter stream isn’t as robust these days.  There aren’t as many blog posts, news articles and conversations flowing.  To be rather blunt, I simply haven’t felt like tweeting.  I’ve snuck onto the web occasionally and opened the TweetDeck a couple of times, but the ‘new tweet’ alerts haven’t been as alluring.  Some days, I’ve felt self-imposed pressure to tweet, as though I wasn’t living up to expectations.  Other days, I’ve felt like the site of that demonic little black and red alert box blocking the ability to close documents was more than I could take.

While the motives for my lack of tweeting are a bit unclear, even to me, and I really have no clue where I would have found the time to tweet more than I have been, I’ve learned some really important lessons while tweeting less.  Lessons that I will carry with me if/when I decided to start bombarding your Twitter stream again. Read the rest of this entry »