PRBreakfastClub

Summer Fridays are a tradition unique to New York City, I believe, but maybe some of you in DC and Chicago have the same experience. Some PR firms (or publishing houses, or tech companies, or marketing and ad firms, or doctors’ offices, or almost anything) take half days on the Fridays between Memorial Day and Labor Day. Some offices close on Summer Fridays at noon, some at three in the afternoon; some offices make up the lost time during the rest of the week, some are more lax.

The point is, Summer Fridays are a chance for you to use your precious downtime to enjoy the beautiful weather and cultural delights the city has to offer in the summertime. Here is how Summer Fridays usually go down: Read the rest of this entry »

In business, when is too much of a good thing just that: too much? More precisely, when it comes to online marketing for small businesses, when does too much reliance on the powers of Facebook and Twitter start to become a detriment to the long-term success of your business? Or even a bubble you should watch out for?

I’ve been giving this some considerable thought over the past few weeks. It always starts with a brief realization that despite the numerous marketing benefits of both platforms, each seems to be a bit overleveraged and oversaturated in terms of their true marketing benefits for small-business owners. In a world of 50 millions tweets per day and 100-plus million global users (only a fraction of whom are actually active), are we, as marketers, overemphasizing the benefits of Facebook and Twitter to the detriment of small businesses we represent? Read the rest of this entry »