Archive for September 2, 2010
Dreaded Auto-DM #Fails
We’ve all gotten them – those dreaded auto direct messages – Those automatically generated messages that you get as soon as you follow a new person on Twitter. I am guilty of having used them for about a week around 18 months ago, until I realized it was a pretty crappy way to interact and didn’t actually save me any time or anything else.
Yet, no matter how much we all complain about them they seem inescapable. Hoping to cast a spotlight on this wretched behaviour I’ve compiled, with the help of some friends, some of the most rude, bizarre, and simply unexplainable auto-dms we’ve received — all neatly categorized for your reading pleasure…with the occasional editorial comment from me… Read the rest of this entry »
Walk the Line
I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts.
There is no question that social media is the hotness for the 2010-2011 fiscal years for companies. Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. You know the ones, where money clouds one’s thoughts, especially when the entry point into a medium is virtually free and is a direct outlet to customers. Read the rest of this entry »
