PRBreakfastClub

You’ve seen Terminator 2.  And if you haven’t, stop reading this post.  We are not friends.  Watch the movie, then come back here, so we can resume our regularly-scheduled friendship.

Hint: If you haven’t seen the movie, this is where you should say “Stay here, I’ll be back.”  I’ll wait.

Now that we’re all on the same page (and friends again), you are quite familiar with Judgment Day, the day where the robots take over and life as we know it ends.

Catastrophes and crises happen, especially in the PR world.  Every publicist has a “war story.”  Or ten.  Some of the juicier ones I’ve been a part of: a mall fired their Santa, 90% of media passes were revoked by the client 24 hours before a major-name hiphop/R&B concert, and a basketball team’s two biggest stars basically sat out a full-season injured.  Oh, there are more. Read the rest of this entry »

It’s one of the most defining questions facing the PR profession: How do we ensure our voice, our insight, our expertise, is given its proper place among C-levels in our company/organization? In some cases, this very question can define a professional’s entire experience with a company.

So big, in fact, is this question that the PR profession has been debating the topic for years. A recent interview series on public relations ethics from PRSA’s Public Relations Tactics magazine shed some light on how some industry thought-leaders view the balance professionals face between being an internal adviser/counselor and an external communicator. One point, in particular, I was motivated by came from Keith Mabee, APR, vice chairman of Dix & Eaton:

We have to be organizational boundary riders with one foot in the inner sanctum of the C-suite and the boardroom and the other foot out there in our constituency environment. A lot of it has to do with having the courage of your convictions, adept interpersonal skills and the ability to communicate your breadth and knowledge of the business and the industry you’re operating in. Read the rest of this entry »