Tag Archives: FT

PR Spending Forecast: Are We Set for a Big Decade?

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Businesswoman Holding MoneyA Financial Times article from Friday, March 26 (online subscriber edition here; free PDF version here), noted that global advertising spending is set to rise 4 percent in 2011, as the advertising, PR and marketing industries start to see a surge in client confidence, revenues and overall re-emergence of the world’s economies. What I found particularly interesting was the note in the third paragraph of the article which explains that even with a strong overall global ad spending growth, the total 2011 global ad spending will still below 2006 levels, which is right about the time the US and UK—which are the world’s top spender on advertising, marketing and PR budgets—saw a drastic uptick in overall corporate market and stock values. Continue reading

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