Tag Archives: Old Spice Ads

What the Old Spice Guy Videos Lacked: Real Messaging

Buzz … Buzz … Buzz. What happened to sales results? An article late last week on BNET noted that the hilarious viral videos that Old Spice put out recently in tandem with ad/marketing agency Wieden + Kennedy, showcasing The Old Spice Guy (former NFL player Isaiah Mustafa) responding to celebrity and fan tweets, e-mails andRead the rest of this entry