Tag Archives: old spice

What the Old Spice Guy Videos Lacked: Real Messaging

OPEN HOME MEDICINE CABINET.  OPEN HOME MEDICINE CABINET OVER THE COUNTER MEDSBuzz … Buzz … Buzz. What happened to sales results?

An article late last week on BNET noted that the hilarious viral videos that Old Spice put out recently in tandem with ad/marketing agency Wieden + Kennedy, showcasing The Old Spice Guy (former NFL player Isaiah Mustafa) responding to celebrity and fan tweets, e-mails and other social messages to instantly create one-hit wonder viral videos actually did very, very little in the way of boosting Old Spice’s sagging year-over-year sales.Read the rest of this entry

Why You Won’t Create the Next Social Media Frenzy

Last week Old Spice made some funny videos. Maybe you’ve heard about it? Of course you have. Now it is apparently time for you to learn from it, as you undoubtedly hope to be the next Old Spice-like thing that all the kids are talking about on the internets. But I’m going to go outRead the rest of this entryRead the rest of this entry