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The Industry That Cried Wolf—Is the ‘evolve or die’ rule universal?

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The press release is dead. The media is dying. It’s beginning to feel like we work for the industry that cried wolf.

While I am by no means saying PR pros shouldn’t be concerned about and keenly aware of the intricacies of the media’s evolution, it’s time we stopped panicking and took a look at the facts. Or more importantly, a look at the newspaper industry’s proposed solution—a new and improved online product. Can it work? Is it a universal solution?

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