Before I get chased out of my profession by my superiors, I want to make a few things very clear:
- I have great respect and admiration for the arsenal of long-standing media relationships PR veterans have built and maintained.
- I willingly admit there is much that I can learn from my superiors’ successes (and, admittedly, from their struggles as well.)
Now that we’ve laid some ground-work. . .or covered my backside, whichever you find more appropriate. . .let’s get to the reason for making myself perfectly clear (other than abiding by the Co-Communications mantra, ‘Make Yourself Perfectly Clear.’) If veterans of the PR industry don’t evolve, can they survive? Or will they die-off like the newspapers we sorely miss?