We hear a lot about external PR best practices these days. Articles, blog posts, podcasts, books and a host of other references talk about “5 Ways Media Training Can Help You and Your Clients” or “How to Become a Reporter’s Best Friend” and “Five Ways Being in PR is Like Running a Group Blog.”
These are all excellent references for us to read and digest, identifying meaningful bits and pieces of the advice and observations that we can put into practice to become more effective PR practitioners. As I gaze around the PR digital ecosphere there is one thing that has always stumped me about the subject of PR advice – why isn’t there more written about effective internal PR as the foundation for external strategies?
Seems logical that if you can’t get a grasp on internal PR, external campaigns would be a lot more difficult to execute. Continue reading