Tell me if this scenario sounds familiar to you:
PR/Marketing Guy: So tell me, Mr. X, who is your company’s audience? Who is interested in what the Widget Factory has to offer?
Mr. X: Well, we consider our audience to be widget consumers, widget manufacturers, those who work in the widget industry and our own internal employees.
PR/Marketing Guy: Sounds like quite a diverse group. How will you be alerting all of these individual and distinct audiences of your upcoming big company announcement?
Mr. X: We were going to do what we always do: Blast out a generic e-mail announcement that goes to that entire group. That way, they all get the same exact message.
Frustrating? You bet. An exaggeration? Sadly, not even close.