All opinions expressed herein, unless otherwise noted are my own. They do not represent the opinion of other PRBC bloggers, affiliates, etc. – NB
Payments to bloggers are one of the many “Blogger” issues that has been coming for some time and last week came to a head around “Mommy Bloggers” at the evo ‘11 conference when conference sponsor, Aveda, through their Director of Global Communications, Evan Miller, clarified their position on engaging with bloggers. Since I wasn’t at evo and didn’t want to misphrase or mischaracterize anything coming from Aveda, Mr. Miller clarified by email. In short:
Since Aveda began working with bloggers in a PR capacity it has abstained from compensating them with cash payments. Aveda has offered bloggers compensation in the form of Aveda.com gift cards, product and salon/spa services. Aveda’s Digital Marketing team has conducted, on occasion, more extensive campaigns with bloggers in which it has compensated via monetary payment.
Just to be completely clear, again – this was merely a restatement or clarification of Aveda’s position – not a new position, and not a change from old policy. Continue reading →
And, of course, it’s also led to the media reducing this to yet another “PR disaster,” as though every business crisis, or every crisis in general, falls squarely on PR’s shoulders. If only we had that much influence on company’s bottom lines. Continue reading →
Quite a few of us have been there – the new agency on the block – handling a portion of a client’s business while another agency hangs out with the lion’s share. Either it’s a new line of business for the company or the old agency fell down and this particular part ended up in your lap. Everyone play nice but there’s no mistaking it – you want the rest of the business and the other agency, no longer resting on their laurels, wants to get the part you have back.
To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success. Continue reading →
I don’t watch much TV, and when I do it’s usually programs I have recorded so I can skip the commercials, but the other day I saw a commercial that caught my eye and got me thinking about PR.
The commercial depicted a couple approaching their local bank in an attempt to walk in and talk to a live person only to be stopped at the front door by a bank employee to let them know that if they were looking to perform a transaction, the ATM machine was just down the block. Pressing on, they reiterate their intention is simply to speak with a live person when another bank employee comes out and states, “Is there a problem here?”
Frustrated, the couple walks away as the voiceover reminds the viewer that in a world of impersonal banking largely done online, their bank is always open and live people are available to talk to you at any time. Continue reading →