So, not withstanding my best efforts to anonymize my ‘Auto-dm’ posts, a loyal reader (we are after all one of her “favourite blogs” according to her own words 🙂 ) noticed her own auto-dm in last week’s update of my ‘Auto-dm’ fails series.


Unlike some of my other posts taking PR/SM folks and agencies to task the auto-dm posts are, of course, intended to be light-hearted (even I, at one point, have used auto-dms in my own Twitter history).  Thankfully this reader/blogger/PR pro – Whitney Punchak – took it that way, and even graced us with a great video response that deserves a viewing from everyone.  Check it out below (and keep reading below the vid 🙂 ).

Definitely a defensible position (though I do think not enough people love books, or at least the right kind of books, which is, of course, unfortunate – as is my utter abuse of commas in this sentence) and perfectly reasoned.  Which is fantastic.

Even better Whitney raises some good points about formulating a good marketing plan and asks a great question – can we PR people be too nit-picky on details?  Let us know what you think (and I’m sure Whitney would also like to know your favorite book as well)!  Comments below, are – as always – open.

Oh, and since I promised when getting approval from Whitney to post this – my favorite books are (no, I don’t just have one) – The Stranger, Zen and the Art of Motorcycle Maintenance and Stranger in a Strange Land (or something else from Heinlein’s Lazarus Long series – I bounce around on that one).

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  • Thanks for sharing your reading list and for posting my retort! I just love how this turned out – I should’ve mentioned that PRO’s have a great sense of humour too. 

    Keep up the great work on PRBC!! (And I’ll try to avoid getting myself on any future ‘worst of’ lists…live and learn!)

  • Great response and I do see your point. I have actually seen the “What’s your favorite book” DM used and didn’t feel compelled to respond. I may have if it was a public mention. A personal touch like that leads itself to a conversation, but DMs have become too impersonal for a request such as this. However, it would be interesting to know the techie-ness of the people who responded. Are they aware it’s an auto DM? I think it also has to do with level of comfort/sharability. I wouldn’t share my favorite books list with a stranger. (All of us PR folks have our own level of humor/tollerance/quirkiness).

  • It’s not that I don’t see Whitney’s point… icebreakers aren’t bad at a social cocktail hour, and that is one thing Twitter is often compared to. I just really don’t like auto-DMs, period. It’s not nit-picking. It’s just anti-social to be auto-anything. If you really want to know what someone’s favorite book is, send them an “@” and ask. Personal, personable, ice-breaking accomplished, and live.