QR Code in the Wild

We at PRBC, and many others have discussed the use of QR codes in marketing programs.  It’s likely, as a SM/PR/Marketing community we’ve not only beaten a dead horse, but a dead & buried horse and made the likes of the ASPCA scratch their heads.

So, upon sitting down at a local establishment recently I was somewhat jazzed seeing this display on their table tents.

QR Code in the wild

Good call to action, good incentive (I like saving 15% and getting “all sorts of special deals”), etc.  A quick scan, signup and I’d be done.

It was well placed – I had plenty of time throughout the meal to scan and finish the conversion (have you ever tried to scan a QR code while driving by at 35-70 miles per hour?), etc.  They even had WiFi at the venue (though no password to be found, but reception was good, so no bother).

I scanned, awaited the form and got…

What I got

“We are experiencing technical difficulties and apologize for any inconvenience.”

I tried again a few minutes later…same result.

At this point (as a consumer), I was done – the odds I’d remember to retry the URL (assuming my QR scanner kept it) was minimal (I’m sure there are stats out there, but needless to say: out of sight – out of mind).

I happened to check 2 days later (as a marketer, not consumer)…

What I got

* sigh *

[recent posts]





Share on Tumblr

  • We use QR codes frequently in our business to help show technique and visuals relative to the product. Of course, we always test it before it goes out. I’ve heard too many times of table top QR codes that are unusable. Always Test people!

    • Definitely.  An analytics alert should also be setup when traffic/conversions drop to zero (or some other ‘floor’ level) to specifically call out when there’s a problem with a code, page, server – anything in between the code (and even published URLs) and conversion that could fail.

      • I agree. I do think QR Codes can be useful, if done properly. Obviously, proper testing was not done here or proper monitoring was not happening.