The Summer Week That Was Aug. 20-24
ub.com/wp-content/uploads/2012/08/HurricaneEvacuationPlan-300×300.jpg” alt=”” width=”300″ height=”300″ />Whether you’re savoring the last days of summer or pillaging the school supply sales and dreaming of your college days, I’ve no doubt the week flew by—and I’m here to help you catch up on what’s making headlines around the interwebz.
Florida is in the potential path of Tropical Storm Isaac—and that spells trouble not just for the state, but for the gathering Republican National Convention, too. In case you were curious, my hurricane evacuation plan is pictured to the right—sounds smart, doesn’t it? On a serious note, stay safe if Isaac is headed your way!
After more than two decades, Microsoft unveiled a new logo—and, Apple fangirl that I am, I like it! Not only is the font better and cleaner, but the accompanying visual helps add some excitement—and continues the brand’s connection with its core colors. Here’s a short video introducing the new look:
Kansas City continues to make headlines after several people, businesses and organizations united to create a Social Media Command Center tied to the 2012 MLB All-Star Game. I’m a proud Kansas Citian, so I may be a little biased—but in all honesty, this was a fantastic communications effort that not only displayed our city’s tech and digital marketing cred, but also showed visitors that we know how to roll out the red carpet.
I love a good Kickstarter—and when it combines one of my other favorite things, Instagram, well, I get kind of excited. The creators of Instacube are on a mission to raise $250,000 to bring the Internet-connected digital display device to market. Through Instacube, your Instagram photos will be displayed at three times the size of your smartphone screen and you can choose to display your photos, your followers’ photos or images from Instagram’s popular feed. Pretty cool, right?
Despite the fact that Pinterest is the third more popular social network in the U.S., a survey by The Creative Group shows that only 7% of advertising and marketing execs report their companies are using Pinterest for business. Forty-four percent have no interest in Pinterest for business applications. I understand being hesitant to jump on a bandwagon—but at this point, Pinterest doesn’t seem to be losing steam anytime soon. And in my way of thinking, it’s at least worth some experimentation before you throw in the towel altogether. Is your business or brand on Pinterest? What’s your experience been like so far?
‘Tis the season for political commercials—kinda makes you want to give up cable TV for awhile, doesn’t it? The silver lining is the SuperPac App—think of it as a Shazam for political advertising. Install the app and hold your phone up to a political advertisement while it’s playing. The SuperPAC App will tell you which super PAC paid for the ad, as well as who the PAC supports, money raised/money spent, etc. Plus, you can also rate the ad on a scale that ranges from “Love” to “Fail.”
And there you have it—my favorite stories from around the Internet this week. What’s on your must-read radar?