As the role of communications and public relations professionals continues to evolve, PRBC bloggers Keith Trivitt and Danny Brown examine an offshoot of the profession, the community manager. Used by many websites, message boards and blogs to manage online engagement, relations and communications with key audiences, the role of a community manager is one cloaked with some confusion, particularly on the executive level.

We welcome your thoughts on the evolving role of community managers in the comments below.

Should community managers be forward-facing managers of a company’s online customer service, or should their roles evolve into more of a strategic position? In other words, are community managers anything more than glorified customer service reps? Continue reading →