As the role of communications and public relations professionals continues to evolve, PRBC bloggers Keith Trivitt and Danny Brown examine an offshoot of the profession, the community manager. Used by many websites, message boards and blogs to manage online engagement, relations and communications with key audiences, the role of a community manager is one cloaked with some confusion, particularly on the executive level.
We welcome your thoughts on the evolving role of community managers in the comments below.
Should community managers be forward-facing managers of a company’s online customer service, or should their roles evolve into more of a strategic position? In other words, are community managers anything more than glorified customer service reps? Continue reading →
For marketers, 2010 has thus far been a tough year – at least on the branding front. We’ve seen the downfall of several of the world’s top brands, including the ongoing BP oil spill debacle and the ensuing fallout for its corporate image and brand, along with Google’s recent privacy concern issues and several other high-profile branding dustups.
A recent Financial Times article (PDF Version) examined the perils of a tarnished brand. After reading the article, we thought it might be interesting to examine the broader issues and implications from a marketer’s perspective, with Jeff Esposito coming from the point of view of a corporate communications guy working for a global brand (Vistaprint), and Keith examining this issue from the perspective of a PR agency exec who works with SMBs, global brands and everything in between. Continue reading →