Oh yes, it’s that time of year where thousands of contestants try out to be the next American Idol. There are some great singers, some really awful ones, and then there are those that are a little ‘pitchy.’
I’ve been getting a lot more pitches lately that are starting to remind me of Idol contestants. They aren’t necessarily terrible but they aren’t that great either.
Do you want to wow the judges (the media) with your next pitch audition and get that golden ticket to Hollywood? Think of me as a sort of Marie Seacrest but taller; grab a Coke glass and sit back as we break it down for you. Continue reading →
Recently, TechCrunch featured a post about an e-mail they received from a PR firm, which the publicist obviously didn’t mean to send. To summarize, the firm accidentally left an internal exchange at the bottom of the e-mail that discussed the actual art of pitching TechCrunch.
Since I started out in the PR industry, I’ve quickly seen more and more publicists get blasted throughout the interwebs for their mistakes. Granted this public exhibition of PR faux pas has made communications professionals more aware and cautious about what they send out for mass consumption. One could also argue that at the same time, it’s made us totally terrified. Continue reading →