Tag Archives: email pitching

No Room for Error


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Perplexed ManRecently, TechCrunch featured a post about an e-mail they received from a PR firm, which the publicist obviously didn’t mean to send. To summarize, the firm accidentally left an internal exchange at the bottom of the e-mail that discussed the actual art of pitching TechCrunch.

Since I started out in the PR industry, I’ve quickly seen more and more publicists get blasted throughout the interwebs for their mistakes. Granted this public exhibition of PR faux pas has made communications professionals more aware and cautious about what they send out for mass consumption. One could also argue that at the same time, it’s made us totally terrified. Continue reading

How Do You Pitch


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We’ve all heard about the evolution of communication methods.  Fax was the new snail mail.  Email is the new fax.  Twitter is the new email.  Snail mail is passé.

So what does this all mean?  Some like it in 140 characters and some like it with a postage stamp on it. Continue reading